Our Story
Past
The journey began in Milan, on Via della Spiga, where we first noticed the striking contrast between luxury handbag and watchmaking traditions. While both are rooted in heritage and craftsmanship, only the latter had fully embraced innovation — defined by precision engineering and meticulous attention to detail. Handbag components, by contrast, remained largely generic and mass-produced. We found ourselves asking: What if bags were made with the ingenuity of modern horology?
Present
That question became our starting point. An intensive phase of research, design and development led to the creation of the Sei bag — a refined Italian leather tote elevated by futuristic hardware, designed entirely in-house and produced through a proprietary manufacturing process.
Our latest collection, Galatea, opens another window into the future. In this realm, artistry and technology entwine to create bespoke accessories adorned with illustrated portraits immersed in magnolia blossoms. Through a blend of AI and the artist’s touch, each piece can be transformed with a stylised version of the customer’s likeness into a wearable, lyrical expression of identity. It is fashion made intimate, personal, and unmistakably yours.
Future
Where Sei set a new standard in product design, Galatea redefines personal expression. From precision-engineered components to hyper-personalised character illustration, this philosophy bridges disciplines to create what didn’t exist before. The result: products made possible by future-facing processes, brought to life now. We continue to explore the boundaries of what’s possible. The movement has just begun.
The Brand
Timeless elegance + innovation.
Cubique exists at the intersection of craft and poetry. We create objects that balance vision with emotional resonance. Our work spans disciplines — industrial design, fine art, and emerging technology — resulting in products that are as considered as they are original. Where imagination and innovation align, beauty endures.